Privacy Policy

1. Information You Give Us

We collect what you type into our forms. Which details depend on the form:

Medicare questionnaire (the “Get Help Comparing Plans” form)

• First and last name, email address, phone number and ZIP code
• Your answers: age range, current coverage, general health, medications you list, whether you have doctors you want to keep, monthly budget, what matters most to you, and how you prefer to be contacted
• That you checked the consent box
• Your IP address and your browser's “user agent” (a line of text that names your browser and device type)

Forms you start but don't send

If the questionnaire has an email address in it (one you typed, or one filled in from the link you followed) and the page is hidden before you send it (you switch tabs, minimize the browser or leave the page), the website sends us that email address, your first name if it is filled in, the answers you had entered so far, and your device and activity record (section 2). We save them and we are notified, even though you did not press Submit. This happens once per page visit.

Free guide and email sign-up boxes

• Your email address
• Which offer you responded to and the page you were on
• Whether you agreed to receive email from us
• Your IP address and browser user agent

“Request a callback” button

• First name, phone number and the best time to call
• That you agreed to be contacted
• Your IP address and browser user agent

Contact form

• Name, email address, phone number, topic, your message, how you prefer to be contacted and how urgent it is
• The consent wording you agreed to, and your IP address
• Contact form messages are emailed to us. They are not saved in our database.

2. Information Collected Automatically

Your activity on this site

While you browse, the website keeps a record in your own browser: a random device ID, how many visits and page views you have made, and a list of up to your last 50 actions (pages viewed, buttons clicked, how far you scrolled, and which form steps you reached). It also gives you version “A” or “B” of some page features to test which works better.

This record stays in your browser until you send a form. When you submit the questionnaire, a sign-up box or a callback request, or leave the questionnaire unfinished with an email address in it (section 1), it is sent to us along with your browser user agent, screen and window size, language, time zone, the page that referred you, and an “engagement score” from 0 to 100 worked out from your activity. We use it to score your request (see section 3).

Clicks on some links

Links to some other websites (such as Medicare.gov), email links and file downloads go through our own /redirect page first. It records the link, the page you clicked it on, your IP address, your browser user agent (and the browser and device type read from it), the referring page and any campaign tags in the address.

Page speed measurements

The website measures how fast pages load and sends us the measurement, the page address, your browser user agent and your connection type (for example “4g”).

Tools that send your answers but don't save them

The benefits screening and calculator (for example your income and household size), the Medicare cost estimator and the Q&A assistant send what you enter to our server to work out your result. We do not save these answers in our database or email them to anyone.

Server request logs

Our server logs each page and request address it receives, with the response status and timing. Because the address can include details from the link you followed (such as campaign tags or information placed in the link), those details can appear in the logs. These logs have no fixed retention period.

Campaign tags

If you arrived from a link with campaign tags (for example utm_source), we record those tags with your form.

3. How We Use Your Information

• To answer you: reply to your message, and send a confirmation email after the questionnaire
• To notify our team: each form sends an email to our team with your details, your activity timeline, device details and scores
• To score leads: our server gives each questionnaire a lead score from 0 to 100 based on your answers and engagement score
• To connect you with agents: see section 4
• Reminders: our staff may send you emails about Medicare enrollment dates
• To run the site: measure page speed, see which links are used, and limit how often forms can be sent from one IP address to block abuse

4. Who We Share or Sell Your Information To

Other people and companies who receive information

• Licensed insurance agents: we may also pass callback requests and other requests to a licensed agent so they can contact you
• Our email delivery service (the UES mail API): every email we send goes through it, so it receives the email addresses and the message, including the team notifications that contain your details
• Our database hosting provider (MongoDB Atlas): forms, leads and click records are stored in a MongoDB database run by our database hosting provider
• Google: receives information from your browser when pages load Google ads and fonts (see section 6)
• When the law requires it: we may disclose information to comply with a law, court order or subpoena, or to protect people from fraud or harm

5. Cookies and Browser Storage

Cookies we set

The website itself sets one cookie, and only for our site administrators: nmg_admin keeps an administrator signed in to the admin pages for up to 12 hours. Visitors do not get it. Google sets its own cookies for ads (see section 6).

Browser storage that stays until it expires (localStorage)

These hold no names, email addresses or phone numbers:

• nvmg_device: your random device ID, when you first visited, and your visit and page-view counts (expires after 90 days)
• nvmg_session: your current visit (a new one starts after 30 minutes without activity)
• nvmg_activities: your last 50 actions on the site (expires after 90 days)
• nvmg_ab_tests and nvmg_ab_conversions: which version (A or B) of a feature you see, and whether you responded to it
• nvmg_exit_intent_cooldown and nvmg_timed_cta_dismissed: when a pop-up or banner was last shown or closed, so it doesn't keep coming back
• nevada-medicare-language: the language you chose

Browser storage that is cleared when you close the tab or browser (sessionStorage)

These can hold your personal details, so they are kept only for your current browser session:

• nvmg_contact: your name, email, phone, ZIP code and some answers, so you don't have to type them again on another form
• nvmg_form_qualify: your answers on the questionnaire so far, so you can pick up where you left off
• nvmg_fresh_qualify, nvmg_submitted, nvmg_fab_submitted and nvmg_return_banner_dismissed: whether you started over, already sent a form, or closed the “welcome back” banner

Offline copies of pages

To work when your connection drops, the website saves copies of pages you visit and of our fonts in your browser. It does not save the questionnaire, the unsubscribe page or admin pages this way.

How to clear them

You can delete all of this at any time by clearing this site's data (cookies and site data) in your browser settings. Clearing it gives you a new device ID.

6. Other Companies' Services on Our Pages

Google AdSense (advertising)

Every page loads Google AdSense to show ads. Google and its partners use cookies and similar technology to show ads, including ads based on your visits to this and other websites, and to measure them. Google receives your IP address and browser information when an ad loads. You can turn off personalized ads in Google's Ad Settings and learn more at how Google uses information from sites that use its services.

Google Fonts

Our text font is downloaded from Google's servers, so Google receives your IP address and browser information when a page loads.

What we don't use

• We do not use Google Analytics.
• We do not take payments, so no payment company receives your information from us.
• The share buttons on our articles are plain links to Twitter, Facebook and LinkedIn. Nothing loads from those sites unless you click one.

Links to other websites

We link to Medicare.gov and other websites. Their own privacy policies apply when you visit them.

7. Emails and Unsubscribing

• Every email we send you has an unsubscribe link at the bottom.
• When you use it and press the button, your email address goes on our do-not-email list. We check that list before every email we send you, and we skip you if you are on it.
• We keep your address on that list so that we know not to email you.
• Unsubscribing stops our emails. It does not delete your information or stop an agent who already has it. To ask us to delete your information, see section 10. To stop an agent from contacting you, tell the agent directly.
• To take back your consent to calls or text messages, tell us on our contact page or by email (section 12).

8. How Long We Keep Information

• Questionnaires, sign-ups, unfinished forms and callback requests: no fixed period. We keep them until we delete them.
• Link click records: no fixed period.
• Do-not-email list: no fixed period, so that we keep honoring your unsubscribe.
• Contact form messages: not stored in our database; they stay in our email inbox until we delete them.
• Page speed measurements: deleted automatically after 90 days.
• Admin activity logs: deleted automatically after 7 years (see section 9).
• Server request logs: no fixed period.
• Information in your browser: as listed in section 5.
• Information an agent has bought: the agent keeps it under their own policies.

9. How We Protect Information

• Stored records and copies of forms are available to our staff, through our admin pages (each person signs in with their own email and password) and through our team email inbox, which receives a copy of each form.
• The companies that host our database and deliver our email also hold this information (section 4).
• Every request an administrator makes on the admin pages is logged with their user ID, the page, their IP address, their browser and the time. These logs are kept for 7 years.
• No website or database is completely secure, and we cannot promise that information will never be accessed without permission.

10. Your Choices and Requests

You can ask us to:

• Tell you what information we have about you
• Correct it
• Delete it
• Stop selling or sharing it with agents. Nevada residents have the right under Nevada law (NRS 603A) to tell us not to sell their information.
• Stop calling, texting or emailing you

Depending on where you live, your state's law may give you other rights. Send any request the way described in section 12. We may ask you for details to confirm the request is yours. You can also clear the information stored in your browser yourself (section 5) and turn off personalized Google ads (section 6).

11. Children

This website is meant for adults, mainly people who have or will soon have Medicare. It is not meant for children under 18. If you believe a child has sent us information, please contact us so we can delete it.

12. Contact Us About Privacy

For questions about this policy, or to make any of the requests in section 10:

13. Changes to This Policy

If we change this policy, we will post the new version on this page with a new effective date.

Last Updated: October 6, 2026